For the Business Centre Nipissing Parry Sound’s (TBC) International Women’s Day event, they wanted a centrepiece to truly highlight the efforts of local women entrepreneurs to showcase during their annual event. Having to rethink their celebration as a result of the COVID-19 lockdown, TBC decided to host a digital showcase, using the mini-documentary to celebrate the hard-working women in our community.
For this project, BuzzMasters worked closely with TBC to create a general narrative framework of the mini-doc, with TBC expressing the desire to specifically celebrate the successes of these entrepreneurs and collaboration between these women. From there, a pyramid structure of speakers was selected, with an academic expert selected as an overarching narrative speaker with the support of two business development authorities, and finally, seven different businesses with unique and impactful points of view.
During production, it was critical to showcase the unique environments of each business and construct an impactful narrative through engaging interviews. And in post-production, it was essential to assemble the individual pieces into a cohesive story, bridged by different ideas brought about during the interviews, each of which presented different perspectives.
TBC premiered the mini-doc on International Women’s Day to praise from the community and excitement around the celebration of local enterprising women. BuzzMasters is proud to have worked on this project for an important celebration.
Thomas Brown is an entrepreneur and a numbers-driven digital marketing expert with more than ten years of industry expertise helping companies scale revenue, optimize sales and marketing processes, and improve productivity. Thomas is one of three co-founders of BuzzMasters, a company which helps businesses use technology to build meaningful (and profitable) relationships with their customers. With his ventures in Digital Marketing, Thomas is helping clients cut through the digital clutter to conquer their online niche.