One of the many changes a worldwide pandemic ushered into the marketing world focuses on the individual and their story. Hearing and telling one’s story has become an effective strategy to cope with the almost universal suffering. By zeroing on individual experiences, the human face has become a symbol of survival and has enabled us to become connected in ways we never expected.
How do human faces translate into a profitable marketing strategy? COVID has stripped away the superficial layers that once padded marketing strategies, and the desire to see the people behind the story, product or service, has become widely embraced.COVID has stripped away the superficial layers that once padded marketing strategies, and the desire to see the people behind the story, product or service, has become widely embraced. Click To Tweet
Including your team in company videos is also significant because:
At one point or another, we’ve all felt that we’re just cogs in the wheel of life. However, the recent shift in focusing on the human presence within a business’ branding highlights how effective a human face can connect with customers. Human faces help facilitate conversation and comfort with a brand, its products, and services.
Sure, the human face helps brands connect with audiences, but what happens when your team is less than enthused about participating?
Are there any videos that you’ve seen an organization create that do a great job of featuring team members and their stories, as well as driving customer action?
Additionally, if you’d like more information about the stories we can help you to tell, check out our services here.
Thomas Brown is an entrepreneur and a numbers-driven digital marketing expert with more than ten years of industry expertise helping companies scale revenue, optimize sales and marketing processes, and improve productivity. Thomas is one of three co-founders of BuzzMasters, a company which helps businesses use technology to build meaningful (and profitable) relationships with their customers. With his ventures in Digital Marketing, Thomas is helping clients cut through the digital clutter to conquer their online niche.