If all marketers can agree on one thing, it’s that content is king. While blogging has long been a pillar of the business, more and more marketers are turning to video. Video is more accessible than ever before, and it’s a wonderful tool for storytelling and engaging your audience. As a result, you’ll inevitably desire an excellent marketing plan for your company.
1. Define your goals
The first step is to outline your goals. Are you looking to increase brand recognition, promote a specific sort of service, get new clients, or strengthen your relationship with existing ones?
Once you’ve written them down, it’ll be clear what you should focus on and what your subsequent actions should be. If you’re not sure what sort of material you should be producing, have a look at the video content pipeline below.
Begin with an awareness campaign, in which you present your firm and services to a vast number of people. Because you don’t have a fleshed-out consumer persona at this stage, you’ll want to reach out to as many individuals as you can. Think of it as casting a wide net and seeing who bites.
The ultimate objective of a brand awareness campaign is to attract many unique visitors. You may accomplish this by producing films that demonstrate how you differ from your competition or, more frequently, a “how-to” video that illustrates your solution to a well-known problem.
Making videos that demonstrate how you go above and beyond for your clients is an excellent example of this (for example, how you get people to look their best in the video, how you relax their nerves and such).
Then on to the next stage of your pipeline – consideration. Following your initial contact, your potential customer wants to discover why you’re the most excellent choice for them and how you’ve benefited previous clients.
2. Automate your content
Video marketing is about more than just creating quality video footage. Successful video marketing requires a strategy, which includes scheduling your videos to post on specific days with specific keywords and hashtags.
For instance, if you’ve already created a set of content, you can use automation software to schedule all those videos to go out on specific days. This will save you time and help you focus on creating quality content.
While scheduling your videos is a great way to automate time-consuming tasks, you can also use this time to get involved in the community and raise awareness.
3. Tailor Your Video Content For Different Platforms
Along with your video content, you’ll want to tailor your video content for different platforms. For example, there are different ways to use video on Facebook, LinkedIn, Instagram, Twitter and YouTube.
A great example of this would be a video you upload to YouTube and then use a shareable image of that video as a post on Facebook.
Once you know what type of audience you’re targeting, decide which social media platforms you’ll use for marketing your business and tailor your content to fit your audience.
4. Know Thy Audience
Finally, understanding your audience is imperative to drive home the value of video marketing. When you have a clear picture of your target audience and what they want to see, you can craft content your prospects will enjoy and benefit from.
Video marketing is definitely worth the effort. After all, your business’s success depends on how people view your brand.
A well-made video can leave a lasting impression on your customers, promote your brand, and, most importantly, help you win more business.
Reach out to BuzzMasters for creative video marketing in Northern Ontario. Book your free consultation today to get started.