There are many benefits to using video production for your business. Videos can help increase understanding of your product or service and increase exposure and profits. Additionally, videos are a great way to connect with your audience and build relationships.
Unfortunately, many people think video production is too expensive or their website doesn’t need it, among others. In this post from BuzzMasters, we will take a closer look at five video production myths that may be getting in the way of the benefits you should be enjoying:
Myth #1: My Website Doesn’t Really Need a Video
It’s a common misconception that website videos are only for big businesses with large budgets. The truth is even a small business with a limited budget can benefit from adding a video to its website.
A website video is a great way to engage visitors and give them a quick overview of your business. It could also help you rank higher in search engines, as videos often provide preference in search results.
Myth #2: Video Production Is Too Expensive for My Business
Video production is often seen as costly, but this doesn’t have to be the case. There are many affordable video production options available that can fit within most budgets. In fact, video production can actually save you money in the long run by helping you to better connect with your target audience and achieve your marketing goals.
Myth #3: Video Production Is Too Time-consuming
Another common myth about video production is that it is too time-consuming. While it is true that video production can take some time, the results are often well worth the investment. A well-produced video can reach a broad audience and have a lasting impact, making it a valuable addition to your marketing strategy.
Myth #4: Video Marketing Should Only Be Done on YouTube
YouTube is the world’s largest video platform, with over a billion users worldwide. It’s also the second biggest search engine, after Google. So it’s no wonder many businesses think they should only market their videos on YouTube.
However, this isn’t necessarily the best strategy. While YouTube is a great platform for video marketing, it’s not the only one. In fact, there are many other platforms that can be just as effective, if not more so.
Here are some other video platforms you should consider:
- Vimeo
- TikTok
There are many other video platforms out there, but these are some of the most popular. So don’t limit your video marketing to YouTube. Be sure to explore other platforms as well.
Myth #5: You Need a Lot of Views to Be Successful
Another widely-spread myth about video marketing is that you need a lot of views to be successful. While it’s true that more views can lead to more success, you don’t need millions of views to see results.
In fact, even if your videos only get a few hundred views, you can still see results. For example, you might see an increase in website traffic, leads, or sales. So, don’t think you need a ton of views to be successful with video marketing.
Conclusion
There are many video production myths that could be keeping you from giving it a try. However, don’t let these myths discourage you from getting full-service video production from professionals. After all, you wouldn’t want to miss out on the benefits and get left behind by the competition, do you?
BuzzMasters offers full-service video production in North Bay, Ontario, and nearby areas. Get in touch with our team today to find out more about the services we offer!