January 31

Why Video Length Is Important for Your Brand Videos


There is no exact law or rule out there that will dictate what your brand videos are like. More often than not, you will create videos that fit with the ongoing trend to ensure they reach out to as many individuals as possible. However, there are rules-of-thumb you can follow to ensure your brand videos are at their most effective, and if you’re looking for help in that exact department, you’re in luck.

Today, let’s talk about brand videos, specifically how long they should be to maximize effectiveness:

Why is Video Length Important?

In this day and age, there will be individuals who have little time to spare, especially if they have to work up to three jobs just to keep up with the ever-increasing cost of living. This means they are forced to watch videos that are no longer than a three-minute time frame, and if they are a bit longer, they will have to be well worth the time.

Brands that have gone the extra mile to ensure their videos are well-made will have higher chances of being watched and shared with the community, especially when they hit the nail on the head.

So, How Long Should Your Brand Videos Be?

Having a video that is less than three minutes long might seem like a good idea on paper, but it would be better to have something that is longer and more worthy of your audience’s time.

According to AdWeek, the ideal length for your brand videos should be between two to five minutes, depending on what you want to achieve.

Having a video that is longer than five minutes can be a bit of a tedious watch, so it is important that you ensure you are keeping your viewers interested throughout the entire length of the video. Suppose you have a video over five minutes long. In that case, you might want to consider splitting it into several parts to ensure that your brand videos are as effective as possible for your target audience.

Examples of Different Types of Video and Its Length

Several different types of brand videos can be made, and each one varies in length. For example, if you have a product tutorial video, you will have to ensure that you are keeping the length of the tutorial video to a minimum to ensure that the audience can understand what is being taught within the shortest possible time frame. On the other hand, a video that is meant to be the introductory video to your brand can be as long and as detailed as you want. In this case, it is important that you are able to grab your viewers’ attention from the offset, which will lead to a higher conversion rate.

Video length is important when you want to ensure that the message you are trying to push out is well-received, which is why it is important to invest in the right brand video.


At the end of the day, video length is important because it will impact how your audience will perceive your video. If you want your brand videos to be effective, you will want to ensure that they are well-made, and if you want to ensure that, you will need to start with the right video length.

BuzzMasters offer video production services in North Bay to help meet many needs. Work with us to create quality and effective brand videos today!

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