With the pandemic came a major shift towards remote work for a majority of the workforce, and with remote work came some serious logistical challenges. One of the most pressing challenges faced by companies is this: how do you successfully train your new recruits when they can’t be trained in person, and how do you train your current employees on new processes? As a result, companies are beginning to invest in creating video training modules.
Through video modules, remote workers can be trained in a timely, safe, and cost-effective manner. Making a video training module that will hold your employees’ attention and make sure they retain as much information as possible, however, is a whole other story.
What is a Video Training Module?
You can think of a video training module as a single building block within an entire training program. When you string multiple video training modules together, you have a complete training program.
The idea is simple but powerful. 75% of employees are more likely to watch a video than read a document, and an employee is more likely to retain information presented through video. Videos can also be saved in an accessible video library for your employees; any time they have a question or need help, they can check the video library first. Not only will this empower your employees to help themselves, but they’ll be able to cut down on the amount of time they spend trying to get answers from someone within the company.
How Do I Make a Successful Video Training Module?
1. Choose an Overarching Topic
Your first step in creating a video training module is to think about how it fits into the overall training program. What is this training program trying to teach? What is the most effective way to break the topic down?
2. Consider your Audience
Understanding who you’re creating the module for is critical. Are you developing the module for an engineer? A manager? A higher-level executive? Not only will they need to know different types of information, but they’ll need the video presented to them in a manner tailored to their needs.
3. Define Clear Goals for your Audience
After you’ve identified your audience, draft out clear, identifiable goals that you want your viewer to achieve once they’ve completed the video modules. Decide on what you want the employee to learn through watching the video modules, and think about how much time they have to learn these concepts. By defining their goals, you’ll further focus the scope of your videos.
4. Choose the Appropriate Video Type
Instructional videos come in several types, and how they’re used depends on what you’re looking to achieve.
A micro video is a short video that focuses on just one topic and is usually less than a minute long. They’re useful for teaching simple concepts. For example, say a company wants to teach their employees how to restart their computer; a micro video would show someone pressing and holding the power button for five seconds, and nothing else. There are no unnecessary explanations involved.
Explainer videos are also short but are meant to explain a concept in an entertaining way. With explainer videos, employees can better understand the reasons behind certain practices within the company or used to teach an employee the value of the product that the company is selling. You can think of micro videos as a way to quickly explain how certain things are done within a company, while explainer videos are a way to quickly explain why certain things are done within a company.
A tutorial video can be thought of as a “how-to” video. These videos can be used to teach new, complex concepts that cannot be covered in a simple micro video or explainer video. Tutorial videos are much more involved and require a high degree of planning and good production to be useful. This is because you want to make sure that you cover all of the information that your employees may need while keeping them engaged with the content that you’re presenting.
Depending on what you’re looking to achieve, you’ll want to use micro videos, explainer videos, tutorial videos, or more likely, a mix of all three.
5. Get Ready to Film!
Once you’ve completed the initial planning stages, you’re ready to film! Relax, have fun, and don’t worry too much about making the video absolutely perfect. If you’ve already gone through the process of planning out your videos beforehand, chances are that your training videos will come out looking great!
How is your company handling training during the pandemic? Are they using videos? If they are, let us know about the best training videos you’ve seen; we want to know what works for you!