Have you been live streaming a lot lately? No, we’re not talking about those Twitch streams or YouTube streams that revolve around gaming and the like, unless that is what your brand is all about! What we’re talking about are streams that incorporate and share your brand to the world, mostly to spread your name to grow your following.
Really, whether you’re a house-cleaning service or even a gym business, streaming can be used to tell everyone who you are and what your brand is all about, and even when done subtly, it can be a great way to spread awareness.
That said, if you are new to all of this or are interested in streaming to grow your brand, here are some tips to help you do this the best way possible:
1. Show Your Logo
Obviously, you want to show your logo or whatever image you have associated with your company on your stream. This will be helpful if you are streaming on Twitch, or if you are on Mixer and have a logo set, then you should have no problems. However, if you are on YouTube, you might need to get a little creative with your stream. You can do this by setting up a backdrop or an overlay and showing your logo on it. Your viewers will then see it as they watch your stream.
2. Share Your Hashtag
If you have a brand hashtag set up, then use it! If you’ve got a branded hashtag created, then why not share it? Whether it’s used on your website or other platforms, your viewers can make use of it to share what they’re seeing on your stream and even to interact with you directly, making the experience much more interactive for everyone.
3. Share Your Website
In addition to your hashtag, make sure that you share your website with your viewers, too. This website should have everything your audience needs to know about your company. You can even embed your website onto your stream so that your viewers can, at a glance, see everything about your business.
4. Show Off Your Products or Services
Whether you are a gym business or a house-cleaning service, show off your products or services to your viewers. Let them know why you are different from the other businesses out there, and also give them a visual to see what you are offering too.
5. Share Stories
Your audience wants to learn about you, who you are, and what you do. Your customers want to know how your business started, how you got to the point you are at now, and where you want to take your business. Share all of that with your viewers to let them know who you are. Be confident, be honest, but also be kind and talk to your viewers like you are talking to them in person.
You don’t have to live stream every single day in order to get the most out of it. Live streaming every once in a while is enough to keep your audience engaged and also to grow your following. Remember, you’re not going to grow an audience overnight, but with consistent live streaming, you can build a following and help your business to grow, too.
But of course, following our tips above will also greatly help you grow your audience, spread your brand around and provide your business with more opportunities to work with.
BuzzMasters offers commercial and creative media production services, helping companies get the creative content they need to grow their brand. If you are looking for business video services and the like, work with us today!