April 4

Some Valuable Tips to Make Great Customer Testimonial Videos


Customer testimonial videos are a great way to validate the high standards of a business. Besides the fact that it will inform everyone of a venture’s strict adherence to proper business values and conduct, it will also let potential customers know that the products or services they are availing from them are definitely of high quality.

That being said, one must be able to create a great customer testimonial video to deliver the message in full; otherwise, it may do more harm to the company than good.

In such a case, below are some helpful tips that will help you achieve just that.

1. Make Sure the Video Is Relevant to the Message

You must be able to create a video that is both memorable and relevant to the message you are trying to convey. You may want to talk about how you handle customers who visit your store; in such a case, it is wise to incorporate video clips of customers who were satisfied with their purchase and how they were treated by the staff.

2. Make It Personal

The best way to make your video personal is by adding some words from the staff or the business owner to express how the company values its customers’ needs.

3. Incorporate Sound and Visuals

This is a technique many successful companies are already using. When showing your company’s staff in the video, talk about their role and responsibilities and how they are helping. It will help show that the company is run by people who care and know what they are doing.

4. Make It Short and to the Point

Your video should not exceed three minutes. Shorter is better. If you can deliver your message within that time, then it will be even better.

5. Show a History of Good Service

If you have served your customers well in the past, show it. Your video should include clips of past customers who were satisfied with their purchases; this will show the public that your company has a history of great customer service.

6. Make Sure It’s Informative

Don’t just add unnecessary decorative elements because it will take away from the purpose of the video. It should be informative enough to give people an idea of what your business is all about. Just make sure it makes sense!

The video should be able to create a personal connection between the company and its customers. In that case, its viewers will be able to relate to it.

7. Don’t Overdo It

Besides having a great message to convey to the public, you must also be able to get your point across without sounding too pushy. Besides, a lot of people will be paying attention to the video, so you have to make sure it’s worth their time.

8. Don’t Forget to Show the Product

You must not forget to include shots of the products or services you are trying to offer. You can do this by zooming in on the product and displaying its key features.

9. Don’t Forget to Add a Call-To-Action

The video should be able to create an urge for the target audience to take action. This can range from signing up for a free trial to visiting the business’ website.

10. Incorporate Text

For people watching the video on a small screen, it is best to add text to make the message easier to read. You may add a few highlighted words to show the main points you are trying to make.


Overall, a good customer testimonial video indicates that you value your customers and are willing to take care of their needs. It will also encourage people to take advantage of your company’s services and that you are willing to do anything within the boundaries of your service to deliver on your company’s promises.

Be sure to follow our tips above, and you will never go wrong with your customer testimonial video.

If you are looking for a video production business in Northern Ontario that will help you with your customer testimonial videos, look no further than our expertise here at BuzzMasters. We are a digital media team specializing in commercial and creative content production. Call us today and let us turn your creative video ideas into reality!

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