March 14

Top 5 Reasons You’re Missing Out If You’re Not Using Video


The way we interact and consume information is constantly changing due to social media. The most effective content marketers offer material continuously across several social media channels. It should come as no surprise that, of all the content shared across various platforms, visual content is more than 40 times more likely to be shared than text-only content. Video is no different. It is becoming an essential element of the promotional arsenal, with 65 percent of SMEs and influential organizations citing it as the most engaging communication medium for their audiences.

The issue is, are you getting the most out of your video assets on social media? With online videos accounting for more than 82 percent of all consumer internet traffic by 2022, you should be thinking about your alternatives for the future. Here are some reasons why you should incorporate video into your social media strategy.

1. Draw People’s Attention

Video is a wonderful method for attracting the attention of your audience. In comparison to a long-winded text, it is pretty easy to consume. We’re all guilty of aimlessly scrolling through our social media accounts, only paying attention to the most exciting stuff. Video allows you to be brief and capture your audience’s attention in the first few seconds. The key to social media success is the ability to condense information into easily digestible chunks of content that are long enough to hold viewers’ attention yet short enough to leave them wanting more. Before viewers scroll away, offer clear indications of the video’s purpose at the beginning.

2. Search Optimisation

If you’re planning to use video on your website, its SEO value is one of the most important things to consider. Put simply, the more information that Google can’t find in the text portion of your page, the less likely your page will show up in the result pages when someone searches for a relevant keyword. The video’s title, tags and description will allow you to provide Google with this search-friendly information.

3. Edge out the competition

In today’s social media-driven world, your video content has got to be good to garner any attention at all! By making a high-quality video, you can cut through the clutter and capture your audience’s attention, especially if you’re competing on search engines.

4. Build a Community

Video is the most cost-effective way to build a brand community. Offering a behind-the-scenes look at your brand and its processes can help your audience empathize with your brand. It can help to give your audience an identity, and your customers feel like they are a part of something special. It’s also a great way to build trust in your brand and show your audience the human side of your business.

5. Engage your Audience

Not only do videos help you build trust with your audiences quickly, but they also help you keep your audience engaged with your brand. They can do this by creating a sense of urgency or including a call to action. Video can let you take your audience on a journey with you, helping them better understand your business. If you’re trying to raise brand awareness, you can use a series of videos to show off your best products or services.


Although video can be a precious tool for your company, it is not the be-all and end-all of social media engagement. This is why we use several different social media channels to engage with our audience. We’re continually testing and trialling different social media strategies to see which ones work best for us.

Are you looking for quality video production in Northern Ontario? BuzzMasters in North Bay, Ontario, can help with every step of video production and provides other services to help bring your story to life. Get in touch with us today!

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