August 28

The 5 Important Reasons Why Brands Should Create Videos


Because video content is so easy for people to watch, it is a terrific approach to get your vision and brand in front of more people. Video has been demonstrated to have a higher conversion rate and improve brand awareness compared to other kinds of content. Videos aren’t going anywhere, regardless of how you feel about them. 

Video marketing may serve many goals, from increasing brand identification to enhancing on- and off-page SEO. Each organization has a unique method for employing videos in its marketing campaigns. For the following five reasons, brands should develop videos. 

1. Potential Clients Appreciate Face-to-Face Contact 

Cold calls through phone or email may be time-consuming and lacking in empathy. A video message has a greater chance of building a personal connection with the recipient than written communication. Video marketing is becoming increasingly popular as a marketing tactic for brands. 

This indicates that you care about their business and have taken the time to learn about it by making a personalized film for them. Having your customers see the link between your words and actions will give you the credibility you need. 

2. To Inform and Empower Your Clients 

Making an excellent instructional video requires a lot of work. When your customers are looking for information, you need to educate them. As a business owner, you may want to consider using instructional videos, such as how-to videos, to educate your potential clients. 

You may spread your message via video because it is easily shared on social media and creates organic traffic. When your present and future customers see that you are educating them rather than just selling to them, their confidence in you will grow. Please take advantage of each new feature or attractive offer by giving your customers all the particular details they need to make an informed decision. 

3. Increase Brand Awareness by Sharing Videos on Different Platforms 

Many companies use videos for marketing their products and services to increase brand awareness and attract new consumers. The first step in establishing your brand’s recognition is setting clear goals. Include a short video in your email to bring attention to your message and build awareness about your firm. 

If you want people to recall your company’s brand and name, you need to grab their attention in the first five seconds of their encounter with it. Get to know your audience and the purpose of your video before you begin recording. Divide your target market into multiple subgroups if you want to attract both new and returning clients. 

4. Video Enhances the Authenticity of the Human Experience 

For as long as video has existed, it has been used to tell stories. Thus, it may have a humanizing effect that you would otherwise disregard. Use this innovative tool in your marketing and sales activities to your advantage.

To better communicate with your audience, a video message might be more successful than a written one. The advantages of your product and the answers to the most often asked you may easily demonstrate questions through an interactive video. 

5. For the Purpose of Brand Building 

Using videos to build authority for your brand among your target audience is easy and amusing. Your organization’s name and logo should be displayed in the search engine results when a topic is searched for on Google. The more you can answer a customer’s questions, the more likely they will watch your other videos. 


Video creation is becoming an increasingly crucial investment for both large and small businesses. More and more people are making use of video on social media platforms. It’s a smart move to begin using video marketing right now. 

Video marketing is one of the best ways of reaching new and existing customers. Your brand’s equity, conversion rate, and income are all boosted by a good video campaign. The people you’re trying to reach will also be affected by this. Determine whether or not video marketing is right for your business.

If you’re searching for a company that specializes in corporate and branded video production in North Bay, ON, look no further than BuzzMasters. We are a digital media team that specializes in the creation of commercial and creative content. Call us immediately and let us help your company’s branding by creating innovative videos.

Share this:


video, video production

You may also like