January 24

4 Common Problems Faced By Brands Who DIY Their Commercials


Videos may be an efficient approach for spreading information and marketing your business online. Furthermore, because the video may be shared on multiple sites, you can reach out to a vast number of prospective customers and reveal more about your company than ever before.

However, no matter how effective it is, some people refuse to devote the necessary resources to producing such commercial videos. Many companies may resort to a do-it-yourself production to produce such videos since it can’t be that difficult to have a camera, a few free people, and a basic notion of what you’re doing. Right?

It might be in your best interest to work with a video production company rather than facing the difficulties of making a DIY commercial video:

1. Overspending On Production

Most people typically think it is far more cost-effective to make something on your own, but that isn’t true at all. A lack of knowledge and experience can lead you to overpay for equipment, locations, and several other necessities for video production.

Along with that, there is also a need to repeat the whole process if technical issues arise. For example, if no one could save the recording properly, you would need to pay more money yet again.

2. Being Inefficient with Your Time

You can’t deny that it can be challenging to handle a large number of tasks within a limited period. Inefficient time management is what is going to lead to a production mess-up.

A few factors that can affect your time management include:

  • Not having a vision of what you want to achieve
  • Lack of experience can cause problems with crew management
  • Wasted time on the selection of equipment
  • The need to repeat specific steps as a result of technical problems

3. Not Having A Clear Shot

When you don’t have a good idea of what you’re going to shoot, you may end up with a few random scenes that fail to build upon your main marketing message. That’s what leads to a video that is confusing and hard to follow.

Hiring a professional company that’s well-versed in your industry will go a long way in ensuring that you’re able to have a clear shot. They’ll be able to guide you on what you need for your commercial video, along with giving you a good direction for your editing and visual graphics.

4. Lack of Impact

Most people who shoot and edit their commercial videos will seldom have the necessary tools to convey their message. You can’t expect to do a stellar job if you don’t have the necessary equipment to deliver a powerful message.

The lack of impact is often why most people often will revert to the hiring of professionals. When you hire a production company, you’ll get the right tools and services needed to produce a well-made commercial video that will get the message across.


When you adjust your focus to the potential benefits that DIY commercial videos can give you, it’s only natural that you’d want to find a way to make it work. However, the primary reason why many fail to do so is that they fail to consider the potential drawbacks.

Enlisting the services of a professional video production team is the best way to leverage the power of a commercial video while reducing the risk involved in making it.

Are you looking for a video production company in Northern Ontario to help you amplify your brand? BuzzMasters can help! Our team has the experience, skills, and technology to help you bring your video production project to life. Get in touch with us today to see how we can help!

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