March 19

The Power of Brand Videos: Why Your Business Needs One


A brand video is a powerful marketing tool that can help businesses reach their customers, build brand recognition, and create emotional connections with their target audience. In today’s digital age, it is becoming increasingly crucial for businesses to produce engaging content that resonates with the public. Brand videos also provide an effective way to showcase your venture and its products or services while establishing a strong emotional connection with viewers.

If you are curious about the other benefits of brand videos, look no further than our examples below.

a) Boosting Your Relatability and Trust

A good brand video is invaluable in helping your target audience (possible consumers) recognize and connect with your company. A film may humanize your brand by showing customers that you care about them and that your product or service is genuine. In general, customers prefer to do business with other people. If they trust you, they are much more likely to make a purchase from you.

b) Increase Your Business’s Potential by Using Social Media

Viral videos are commonly shared on social media.  If your film has value to your viewers, they will likely forward it to others they think will enjoy it or be affected by it. Your message will reach a wider audience and have a greater chance of being heard. If your content’s message is effective, it will be sent to the right people in an organic way.

c) Share More Info in Less Time

When compared to reading text, the brain processes video 60,000 times faster. Reading an article places a much greater cognitive load on your system than watching a video.

While watching a video is less active than reading, it’s drawing an audience into what you’re trying to say is far simpler. Hence, not only is more information transmitted but also an emotional aspect that is difficult, if not impossible, to achieve through writing alone is preserved.

d) Google Prefers Videos

When a user conducts a search using Google, the search engine will prioritize results that it believes will provide them with the most relevant information. Since acquiring YouTube, the world’s largest video-sharing website, Google’s search engines have given preferential treatment to video over text results.

e) Face Up Against the Competition

There is no denying that videos are becoming an increasingly crucial aspect of content marketing strategies. Consider the following information:

  • 90% of people who use the internet say that watching a video about a product or service influences their purchase decision.
  • 65% of top-level employees who see instructional videos for the workplace end up on the company’s webpage.
  • After watching a company’s promotional film, 64% of site visitors are more likely to make a purchase.
  • More than four times as many people inquire about property listings with videos as about those without.

Even if 71% of businesses are planning to boost their video marketing budgets in the near future, there is still an opening for you to differentiate yourself through the strategic use of this tactic. You may use it to make a good first impression by introducing your brand to new people, answering their queries, or even making them laugh on your website.

What Exactly Is the Value of Brand Videos?

Unlike more traditional forms of advertising, which tend to focus on making a hard sale, brand videos can help viewers feel more connected to your business, its mission, and its products. It’s a great way to bond with others and make an impression on outsiders.

Brand films are available online, so there are many chances for people to see and learn about your company when paired with proficient online promotion strategies like Search Engine Optimization (SEO), Google SEO, Content Marketing, and Paid Promotion.

Brand films may be a potent tool for expanding your business when they are directed toward your desired demographics or customer avatar.


Indeed, creating a brand video is an essential part of any business’s marketing plan. It allows you to educate potential customers and partners about your company and its offerings. It can also help you to communicate your message more effectively and increase your visibility in the market. Not only can it increase brand recognition, but it can also help to establish trust and credibility.

If you are looking for a company that creates corporate and brand videos in North Bay, ON, look no further than our expertise here at BuzzMasters. We are a digital media team specializing in commercial and creative content production. Call us today and let us boost your company’s branding through our creatively-crafted videos.

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branding, promotional, video, video marketing, video production

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