For the Business Centre Nipissing Parry Sound’s (TBC) International Women’s Day event, they wanted a centrepiece to truly highlight the efforts of local women entrepreneurs to showcase during their annual event. Having to rethink their celebration as a result of the COVID-19 lockdown, TBC decided to host a digital showcase, using the mini-documentary to celebrate the hard-working women in our community. For this project, BuzzMasters worked closely with TBC to create a general narrative framework of the mini-doc, with TBC expressing the desire to specifically celebrate the successes of these entrepreneurs and collaboration between these women. From there, a pyramid structure of speakers was selected, with an academic expert selected as an overarching narrative speaker with the support of two business development authorities, and finally, seven different businesses with unique and impactful points of view. During production, it was critical to showcase the unique environments of each business and construct an impactful narrative through engaging interviews. And in post-production, it was essential to assemble the individual pieces into a cohesive story, bridged by different ideas brought about during the interviews, each of which presented different perspectives. TBC premiered the mini-doc on International Women’s Day to praise from the community and
Innovation Initiatives Ontario North (IION) is a Regional Innovation Centre that assists innovative entrepreneurs, start-ups and existing companies develop and scale. With a number of successful innovative businesses across a variety of industries, from small to large, IION wanted to highlight the success stories of these businesses through their relationships and the programs IION offers. BuzzMasters coordinated with IION to ensure their client demographic was thoughtfully represented on the screen through a detailed pre-production process. Industry, size, and city were carefully balanced when selecting the ten businesses featured in the final video. Once selected, the production team coordinated with IION and each other organization to ensure speaking points and the shot list were prepared before the upcoming shoot days. At each location, the production team worked with organizations to ensure their best foots were forward both in interviews and b-roll footage to accompany it. During post-production, the production team reviewed the footage and created a greater narrative, weaving IION, iCamp, and all ten organisations into a vibrant, captivating, and informative story. At just over 20 minutes in length, the IION Regional Documentary presents a strong overview of IION, as an organisation, as well as the hard work they’ve done across
The YMCA is a firm believer in community and supporting the individuals within in a diversity of ways. For some people, it can be a life-changing experience and the YMCA wanted to share those stories. BuzzMasters worked with the YMCA to develop a series named “Y Stories” to share the personal experience of individuals affected by the YMCA in a meaningful way while also sharing the diverse facilities and programs offered by the Y. The first of which told the story of Angela, who had suffered a great loss and through her determination, worked through a dark time in her life using the Y as a catalyst. In coordination with the YMCA and Angela, BuzzMasters delved into her story and created a storyboard of shots to use with her interview, ensuring the shots, style, and framing adhered to the narrative and tone of her story. This short emotional piece premiered during the YMCA’s Strong Kinds Breakfast, emotionally moving the audience.
With years of older material and a desire to create a new series of high-quality promotional pieces, useful for both recruitment and organisational pride, Canadore College wanted a fresh showcase for the core pillars of their organisation: Aviation, Media Arts, Skilled Trades, Village, Sport & Wellness, iCamp, Centre for Career Development, and Genomics Laboratory. BuzzMasters coordinated with Canadore to identify these core pillars across their several campuses as well as with the different leadership within each program to build a script and shot list, ensuring keywords were carefully chosen for each target audience. As each pillar became solidified for production, the production team delved deeper, coordinating with individual faculty and staff for specific sequences for the promos, such as sports coaches, media course instructors, skilled trades specialists, and more. BuzzMasters coordinated with approximately 50 individuals across organisations to ensure the shoot schedule proceeded smoothly, with over a dozen shoots across multiple campuses, for eight promotional videos. Meanwhile, voice-over recordings and original music tracks were completed to complement the shots, all assembled in post-production to create eight unique 60-second promos, eight complementary 30-second promos, and 16 complementary 10-second promos (with and without voice over). All this created a new wave of dynamic, exciting,
Canadore College’s Centre for Career Development (CCD) focuses on providing students with career opportunities by leveraging the demand for local expertise, as well as coordinating with local industries to ensure jobs have the right individuals transitioning from post-secondary to them. The CCD also provides students with the tools for success so they are best prepared to enter the workforce. BuzzMasters worked with the CCD on producing a quick series of Tips & Tricks for students to use when preparing for job fares. Using the green screen studio and teleprompter, BuzzMasters worked with CCD on speaking points for a script to offer precise information. These quick and informative videos were created to be timeless and made available to students through the CCD as a tool.
Hands the Family Help Network is an organization dedicated to helping children, youth, adults with a developmental disability and families, achieve the best possible care and help they need when they need it the most. With a diversity of programs and services for families in need of support, Hands wanted to share the success story of Silver, a young child who faced challenges with communication and behaviour. BuzzMasters coordinated with Hands and Silver’s mother to help tell her story in a captivating and meaningful way, showing how, while some people face great challenges in life, nothing is impossible to overcome. The short feature showcased the bond between Silver and her family as well as the care Hands took to ensure Silver was given the tools for success to help express herself.
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