April 18

5 Steps to Take When Planning a Video Marketing Campaign


More and more people are utilizing digital marketing methods to reach more customers in recent years. After all, most consumers are using technologies such as smartphones and computers because they can shop from the comfort of their homes. There are many ways of doing this, but one of the more prominent examples is video marketing.

As the name suggests, video marketing involves producing a video to promote a product or service. Beyond that, video marketing campaigns are also one of the best methods for building brand awareness and driving traffic. However, you don’t just produce a video just because you want it and then decide that it’s what you’ll use for marketing. Like most things, even a video marketing campaign must be well-planned out.

If you have no idea where to start, we list down some tips to help you develop an effective strategy for a video marketing campaign. Read on below to get started.

#1 – Establish a Budget

The first thing you must do for an effective video marketing campaign is to set a budget. This is where you should outline how much is your video marketing budget and what can be included in the budget.

For example, if you want to produce a video with a well-known director, it will cost you more than a video that you will create by yourself. On the other hand, if you’re going to get a big production team to work on your video, you must make sure that you have enough money in your budget because you might spend more than your initial budget.

#2 – Have a Schedule to Develop Content Efficiently

After you’ve set a budget, the next thing you need to do is establish a schedule. This is important because you need to plan when to develop your video and make sure that it’s delivered on time.

If you want to make the most out of your video marketing campaign, you should consider planning it out so that you can have at least a video for each month. This way, you will have new videos that you can use to promote your products or services and continue to build your brand.

Furthermore, a schedule helps you develop your videos more effectively. For example, you can schedule a video to be shot on a day when the weather is clear, less traffic, etc.

#3 – Incorporate Ads When Possible

If you want to make the most out of your video marketing campaign, you should consider incorporating online ads. You can even target your ads on your competitors’ videos if possible.

This may seem like a very effective strategy, but you should use this tactic sparingly because your competitors can do the same thing. If your competitors notice you advertising on their videos, they can do the same with your videos. If that happens, you will have to pay more money than what you initially allocated in your video marketing campaign.

If you incorporate ads in your video, you should avoid making them too frequent. For example, if you have a 30-second video, you can add a one-minute ad once. This way, your viewers will not get annoyed with your ads, and they will still be interested in what you have to say in your video.

#4 – Determine the Platform You’ll Upload Your Video To

When it comes to video marketing campaigns, you can use many different platforms to upload your videos. For example, you can use YouTube, Facebook, LinkedIn, and Vimeo.

YouTube is the top recommendation because it has a huge audience that you can target for your videos. Beyond that, social media platforms are also an excellent choice because more people use them, meaning more people can also see your video.

#5 – Include a Call to Action

You should always include a call to action (CTA) at the end of your video. This is where you can tell your viewers what they should do after watching your video.

If you want people to purchase your product or avail of your service, you can strongly suggest that they do so. For example, you can say: “Buy our product now!” or “Click the link in the description to avail of our service.” You should also include links to your website if the viewer decides to buy the product or avail of your service.


A video marketing campaign requires a lot of work. You must know how to market your brand and product and how to produce a video that engages people. Just be sure to follow the tips above, and you’ll have a video that will work wonders for your business.

BuzzMasters provides top-quality services for video production for brands. Our team of expert videographers will ensure that your video will come out as on-brand and in line with your company’s vision, all for an affordable price. Reach out today and allow us to develop your strategy!

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