People absolutely love to consume videos. In 2020, about 3.7 hours of an average person’s day was mostly spent watching videos through their phones alone. Astonishingly, this statistic doesn’t even account for videos watched on desktops, tablets, or other devices. Despite all the new technology that’s being churned out, video always seems to light a passion in people that spurs them into action. 

With how deeply people love to watch videos, it’s no wonder that businesses are catching on to the importance of using videos to complement their sales processes. How exactly do videos help, though?

It Helps with Prospecting

Businesses are constantly bombarded with emails, and it’s easy for your message to get lost in the thick of things. When executives are faced with staring down a wall of text, they may decide to skip your email altogether. 

Videos are not only a great way to make you stand out in a busy inbox, but it also allows you to show that a real human being exists behind the message. Being able to see the face behind the message helps to build trust too, and makes it easier for you to convey your message in an authentic way. The human connection that videos help build goes a long way in getting your sales process started. 

You’ll Be Remembered

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Videos can instantly draw the attention of your prospects, allowing you to inform them about your product or service in a way that no other visual medium can. In fact, people who watch videos retain about 80% of what they see on said video. This effect is amplified if your video presents your product or service in a way that engages your audience. 

How do you make a video engaging? You need to understand your audience, and tailor your messaging and tone towards them. Do you want to seem formal and informative? Excited and passionate? 

In an interview with Rolling Stones, Courtney Caldwell of ShearShare, Inc emphasizes the importance of using the correct tone to build authenticity by saying, “If you’re considering video as part of your marketing strategy, first take stock of how your users consume content and where. Be authentic in your approach, have fun and always leave your community feeling empowered.” By doing so, you can create a video that tells a story, and ultimately inspire people to take action. 

You Can Share Success Stories

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Speaking of stories, storytelling is one of the most effective ways to persuade someone to take action because of how strongly it appeals to emotion. If your prospect is unsure of working with you, sharing past success stories through video is one of the best ways to show that you’ve had a history of getting things done. 

It’s important here to not just present cold, hard facts through video. While facts and figures can be used to complement the success story you’re presenting, you’re aiming to tell a story that triggers an emotional response. While facts and figures appeal to your sense of reason, emotions drive you to act. Video is a powerful tool that allows you to do both

Create Lasting Relationships Through Video

Strong, lasting relationships and partnerships are the key to ensuring the continued success of your business. Using video is one of the best ways to create authentic relationships that are built on a foundation of trust. 

Right from the beginning of a sales process, video can help you gain the attention of your prospects by making you stand out. Being able to see the person behind a message through the use of video is a powerful way to make an instant human connection. Video will ensure your message is remembered, and it can help you share persuasive, powerful success stories. 

So, do you use videos during your sales process? We want to hear your success stories. Tell us about them in the comments below, or send us a message for ideas on how you can leverage video for your sales process. 


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