How to Effectively Boost Customer Retention Using Video
Looking for the most effective way to boost your customer retention? Customer engagement is the key. Consistent engagement of your prospects and customers plays a huge role in retention. In fact, improving customer engagement can lead to a 90% increase in sales. Furthermore, there’s a good chance that your customers will spend up to 60% more. Videos can even make your customers five times more loyal to your brand.
Think about it this way: Which friend are you more likely to go to for advice? Is it the friend that maintains constant communication with you and adds value to your life? Or the friend that hasn’t spoken to you for several days?
When it comes to exploring effective strategies to complement your business branding, you need to build strong relationships with customers and provide relevant product or service information. This is the most effective way to utilize video marketing.
When you use video marketing correctly, you’ll find it easy to increase your customer base and boost your growth, propelling your business to success. Here, we’ll be presenting the most effective ways to boost your customer retention strategy for your business by using video marketing:
Create High-Quality Video Content
How successfully you can employ video content is solely dependent on the video quality. Poor quality video for your branding will, in most cases, turn prospects and customers away from your brand. High-quality videos should be beautifully shot and put together and be able to elicit strong emotions from your audience. This will drive them to act upon your CTA, or “Call to action.”
Whether you’re looking for them to engage in the comments, buy your product, or subscribe to your newsletter, a high-quality video will get your customers to act upon an emotional response. This will boost customer loyalty and retention.
Incorporate Videos In Your Email Campaigns
Incorporating videos in your email campaigns increases click-through rates by as much as 300%. That’s an outstanding opportunity to explore.
When incorporating videos into your email campaigns, be sure that they’re relevant to your audience and that you switch up the types of video you use. Some of these videos might include reviews, news releases, product rollouts, tutorials, behind-the-scenes clips, explainers, inspirational videos, promo videos, and more.
Keep it Short
According to research at Microsoft, people now have an attention span of just 8 seconds. How does this affect video marketing? This means that you should ensure that you make short, bite-sized but engaging videos. While your videos don’t need to be as short as eight seconds, they should be short and punchy. Your videos should utilize time effectively, and convey their message in a way that’s concise but powerful.
Create Customized Video Messages
Once you’ve successfully convinced a customer to purchase your products or services, take that important leap of creating a personalized appreciation video. Usually, this serves as a way to express your availability to provide help for them in the future. It also helps to retain these customers and make them loyal to your brand.
As a brand or business that has just started showcasing your products or services with videos, it is essential to be consistent. Create a brand voice for your video and stick with it. Videos that differ wildly in tone from video to video will alienate your core audience and be harder to engage with. Consistency, on the other hand, will help build trust.
Optimize Your Videos for Search Engines
When rolling out your videos, one of the most important things to keep in mind is search engine optimization (SEO). Utilizing some keyphrases or keywords will help your target audience locate your video on social media platforms and websites. If you want to post your videos on platforms like Instagram, Facebook, and Twitter, it is best to use hashtags. This will help to boost your business on search engine result pages significantly.
Use a Call-to-Action
If you want to make the most of this opportunity and build a stronger relationship with your customers, you should create videos that serve specific purposes. Whether it’s to purchase your products or services, your video should speak to your audience and encourage them to take certain actions. Whoever comes across your video should understand the specific action you want them to take. Take a look at this exciting video with a clear call to action as posted on Monday.com.
Quality Videos Create Loyalty
Incorporating high-quality videos into your marketing strategy is one of the best ways to boost customer retention. Your content should be short, consistent, and utilize a call-to-action. Be sure to optimize your videos for search engines and incorporate them into your email campaigns. You can even create custom video messages to really drive your message home.
Have you used video in the past to boost your customer retention rates? What are your success stories? Tell us in the comments! If you’re having trouble using videos effectively, BuzzMasters is here to assist you in the customer retention journey.