If you’re planning on creating video content for your brand, it’s important to plan thoroughly. And while there are a slew of different things you need to consider, it’s important to note the role that length plays. Indeed, the length of a video can make or break it. This is why you’ll want to have a good understanding of how long your videos should be. To help you out, we thought it would be useful to put together a brief discussion on this subject. If this is something that you want to learn more about, read on to know how long your videos should be when creating content for your brand.
Are Shorter Videos Better?
An effective video must capture a user’s attention within the first eight seconds—the average length of an online attention span. Think about your own behaviour on the Internet: how quickly do you scroll? What happens when you stop to watch something? How long can you stand to look at it before you decide to move on? For most people, it takes no longer than a couple of screens to figure out that they’re not interested. The human brain takes as little as 13 milliseconds to recognize an image, so if that image doesn’t immediately catch one’s attention, users will quickly switch over to the next image they see.
That’s why it’s so crucial for you to think strategically about what will fill your video’s first few seconds, and also what will fill the rest of your video. If you can capture someone’s attention in the first few seconds, then you’re more likely to keep that attention for the entire video. In other words, shorter is better. You want to pack as much information as you can into a short amount of time. The shorter your video is, the more likely people are to watch it all the way through.
When to Use Videos That Are a Minute Long?
Short videos are quite common on social media as people tend to rapidly switch over to different things. This is why videos on social media are compact and are able to deliver their message rather quickly. Typically, the optimal length of videos on Instagram and Twitter is 30 seconds long. On Facebook, the optimal length is one minute. Don’t go over these lengths for each platform, but play around with things and try shortening them and see how well they perform.
When Should You Use Longer Videos?
If telling a longer story is crucial to your video’s message, for instance, taking a more complex approach or explaining a process in detail, using longer videos can be more effective. Longer videos will allow you to document more complex subject matter and convey a more emotional and in-depth story.
We hope this article proves to be useful when it comes to helping you determine the optimal length for video content. While it may seem simple, there are a slew of different things you need to consider whether to create long videos or short videos. Be sure to keep everything you’ve learned here in mind so that you can make the most informed decisions for your brand.
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