Sales video campaign duration is a tricky thing to nail down. It’s one of those things that you need to figure out for yourself based on the goals and needs of your business.
That said, some general guidelines can give you an idea of what time frame is appropriate for your sales video campaign.
How Long Should the Video Campaign Be?
Experts suggested that 30 seconds to two minutes is the optimal length for a sales video. However, this is just a general guideline and should be broken down into smaller segments based on what you need to convey.
So, for your campaign to be effective, you must know how to deliver them correctly. It would be best if you also considered whether or not you need to create multiple videos based on your sales funnel and what each phase of your campaign entails.
Here are some tips that you can do that you’re creating the best sales video:
15-Second Sales Video
One way to make your video more effective is by creating a 15-second sales video. This can be used as an introduction for your longer videos.
You can also use the 15-second sales video as a teaser for your longer videos. This is an excellent way for users to click on your link and watch the full video. As you’re creating your 15-second sales video, it should be brief and concise so that viewers will know what they’re getting into before clicking on it. It shouldn’t take more than 15 seconds for viewers to understand what they’re going to get if they click on your link.
30-Second Sales Video
In this sales video, you can briefly talk about your product and its benefits. You should start with a hook that will catch the viewers’ attention and then explain why they need it in 30 seconds or less. The best way to do this is by starting your video off with a benefit statement and then going into detail.
You want to get through the most critical points in 30 seconds, and you might have to cut some things out. The main idea is for viewers to understand how their lives could be better if they bought your product. They should feel like there’s no other option but for them to click on your link at the end of your video.
One-Minute Sales Video
This can be a more detailed video of your products or services that is meant to educate your audience. This video should be able to stand on its own and not rely on a link at the end. In this case, you’ll want to ensure that you cover most of the benefits and features of your product or service, so people know what they’re getting into before buying it.
Two-Minute Sales Video
Share news, announcements and exciting topics in this video. It’s a great way to build trust with your audience and keep them up-to-date on what you have going on at your company. You can also use this video to share any recent accomplishments or promotions within your company.
Three- to Five-Minute Sales Video
Video tutorials are a great way to educate your viewers on the topic. These videos can be used to explain how to use a product, share tips and tricks and go into detail about how something works. You can also use these videos for e-commerce sales by having someone talk about why they love your product or service.
Creating a sales video can be intimidating, especially if you don’t have any experience with it. However, if you take the time to learn the basics and master them, you can create an effective campaign to help you sell more products or services.
Are you struggling with your video marketing campaign? Book your free consultation with BuzzMasters to learn more about how we can help you create a compelling video campaign.