February 27

6 Ways to Create Branded Videos That Evoke Emotion


When it comes to marketing, video is one of the most powerful tools at your disposal. A well-made branded video can connect with viewers on an emotional level, leaving a lasting impression.

Here are six ways to make an emotional impact with your branded videos:

1. Know Your Audience

The first step in creating branded videos that make an emotional impact is to know your audience. Understand who you are targeting with your videos and what their interests are. Research the demographics of your target audience and develop an understanding of their values, attitudes, and interests. Make sure that you tailor your videos to the interests and values of your target audience. This will ensure that your videos make an emotional connection with them.

2. Keep it Real 

Your branded videos should be authentic and genuine. Avoid using overly staged scenes, and be sure to keep the video content real. Viewers can easily recognize when content is inauthentic, and it can leave a negative impression. Instead, focus on capturing real moments that show the true character of your brand. This will help to create an emotional connection with your audience and make them more likely to remember your brand.

3. Tell a Story

Telling a story is one of the best ways to make an emotional impact with your branded videos. Stories create an emotional connection and help to draw viewers in. When creating your video, focus on creating a narrative that viewers can relate to. Think about what your brand stands for and create a story around it. This will help to create an emotional connection with viewers and leave a lasting impression.

4. Use Powerful Visuals 

Powerful visuals are essential for making an emotional impact with branded videos. Consider using close-up shots of people’s faces to evoke empathy and create a strong connection with your viewers. Additionally, use visuals to tell a story and create a sense of movement and energy. Show your viewers the transformation that can be achieved by using your product or service. With the right visuals, you can create a compelling narrative that will make an emotional impact with your branded videos.

5. End it On a Positive Note 

The ending of a branded video is the most important part, as it’s the last thing viewers will remember. End your video on a positive note by showing the results of using your product or service. If you’ve told a story throughout the video, show how the protagonist has achieved their goal. You can also add a call to action at the end, asking viewers to take the next step and learn more about your product or service. By ending on a positive note, you’ll leave viewers feeling inspired and motivated to take action. 

6. Leverage the Right Soundtrack 

The right soundtrack can make or break a branded video. Music can set the tone of your video and help to evoke an emotional response in viewers. Choose a soundtrack that fits with the overall message of your video and helps to tell your story. Consider using instrumental music to create a calming atmosphere, or upbeat music to add energy and excitement. Make sure to pick a soundtrack that resonates with your audience and helps to make an emotional impact with your branded videos.


Branded videos have the potential to make a big emotional impact on viewers. By telling stories that resonate with viewers on an emotional level, brands can create a strong connection with their audience. When done well, branded videos can leave a lasting impression on viewers and help build brand loyalty.

If you want your brand to have excellent video marketing in Northern Ontario, BuzzMasters’ services can be beneficial. We’re a digital media team, specializing in commercial and creative content production. Call us now to get started!

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content, video, video production

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