Your brand’s personality is a combination of visual and verbal communication that helps identify it as a distinct persona.
5 Tips on Finding Your Brand Voice
Why it’s so important to show your team’s faces in brand videos
One of the many changes a worldwide pandemic ushered into the marketing world focuses on the individual and their story. Hearing and telling one’s story has become an effective strategy to cope with the almost universal suffering. By zeroing on individual experiences, the human face has become a symbol of survival and has enabled us to become connected in ways we never expected.
Tech & Technique: Light & Colour
It’s easy to get caught up in a great video. One that captures your senses from the moment the picture appears on screen and holds you until the very last credit roles. With any luck, you might just be thinking of what you’ve seen as you go about the following days, the concepts, ideas or even pure enjoyment marinating in your brain for the days following.
Tech & Technique: Split-field Diopter
…if you genuinely want to create a video that is engaging, that reinforces your branding while creating a video that your customers will want to watch over and over, you realise it’s about a great deal more than pressing record.
Visual Language & Grammar
…every communication has rules – otherwise it would be a series of grunts and unintelligible sounds that are just that: unintelligible. If we do not determine what each sound means, then each sound has, well, no meaning. This of course is true for all forms of communication, including video…
7 Tips For Video Storytelling In 2021
While your data-driven bulleted paragraph or PowerPoint may have the necessary factual information, it may not be enough to give your brand a competitive advantage over others in the industry. To be able to connect with your intended audience, you need to…
How great stories move us emotionally and inspire action
For millions of years, humans have understood the power of a great story – and now science does too.
Ideas to help your business survive the COVID-19 pandemic
With BDC predicting a global economic recession in 2020 as a result of the COVID-19 pandemic, many businesses are wondering how to protect themselves through these uncertain times. There are two distinct phases that we need to consider when planning for the continuity of our business through the pandemic: scaling back and scaling up. In
How to find content ideas
how to find content ideas Panic! Your eyes flash open and your pupils dilate as you rise from your sorely-needed sleep in the dead of night. You feel sweat forming in places you’re not used to or comfortable with. Sound familiar? This was me. One night not far in the past, I
What the heck is video personalization?
As digital communication becomes more-and-more pervasive, brands must turn to new ways of escaping the impersonal digital dialogue most people prefer nowadays to establish brand loyalty. New ideas and solutions emerge daily designed to help brands overcome these challenges but leveraging and benefiting from these opportunities are dictated by access to time, talent, or money.