January 3

Blendtec’s “Will it Blend?” Campaign: A Fun and Effective Example of Content Marketing


Are you tired of boring blenders that can’t handle anything more than a smoothie? Well, the folks at Blendtec have a solution for you! They’ve created a series of videos called “Will it Blend?”, where they blend all sorts of weird and wacky things like iPhones and marbles to show off the power and strength of their blenders. And let me tell you, these videos are seriously cool.

But why are the “Will it Blend?” videos such a big deal? Well, for starters, they’re super entertaining. Who doesn’t want to see what happens when you stick an iPhone in a blender? Plus, they’re informative. By blending all sorts of unusual objects, Blendtec is showing off what their blenders are capable of. They’re basically saying, “Hey, our blenders are seriously tough and can handle anything you throw at them (figuratively speaking, of course). Trust us and buy one!”

But the success of the “Will it Blend?” videos isn’t just because they’re entertaining and informative. They’re also a great example of something called content marketing. Content marketing is all about creating and sharing stuff (like videos, articles, or social media posts) that is valuable and interesting to a specific group of people. The goal of content marketing is to get those people to take some sort of action, like buy a product or share the content with their friends.

And that’s exactly what Blendtec has done with the “Will it Blend?” videos. By creating super cool content that shows off their blenders in a unique and memorable way, they’ve been able to build their brand and increase sales. In fact, their online sales have gone up by 700% since the launch of the “Will it Blend?” campaign! And if that’s not enough, the “Will it Blend?” campaign has also inspired all sorts of spin-off products and merchandise, like t-shirts and other branded items. This has helped to spread the word about Blendtec and get even more people interested in their blenders.

But the benefits of the “Will it Blend?” campaign aren’t just about money. The videos have also helped to establish Blendtec as a thought leader and a trusted source of information on blenders and blending. When customers see all the weird and wacky things that Blendtec’s blenders can handle, they’re more likely to trust the company and think that they really know what they’re doing. This can be really important when it comes to making a purchase decision.

And let’s not forget about social media! The “Will it Blend?” videos have been shared all over the internet, which has helped to increase their reach and visibility. And it’s not just Blendtec’s social media accounts that have been sharing the videos – lots of people have been posting about them on their own social media pages too. This means that even more people are seeing the videos and getting interested in Blendtec’s blenders.

In conclusion, the “Will it Blend?” campaign from Blendtec is a super cool and effective example of content marketing. By creating and sharing valuable and interesting content, Blendtec has been able to increase sales, build their brand, and establish themselves as a trusted source of information. If you’re looking for a blender that can handle anything you throw at it (literally!), Blendtec is definitely worth checking out.


Content Marketing Institute. (n.d.). B2C Content Marketing: Blendtec’s “Will it Blend?” Campaign. Retrieved from https://contentmarketinginstitute.com/case-studies/blendtec/

Ha, Y., & James, J. D. (2008). The impact of animation and sound in video advertising. Journal of Advertising, 37(4), 49-59.

Mittal, B., & Kwon, I. W. (2002). Memory for video ads: The effects of movement and music. Journal of Marketing, 66(2), 120-141.

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blendtec, brand awareness, content marketing, customer engagement, video marketing

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