Videos are always a great way to market your service or product. However, due to the high volume of videos that exist on the internet, your video may end up being overlooked. All businesses want to stand out from their competitors in the same industry, and there are several ways to do this through your marketing video.
1. First Impression
Anyone can decide in as quick as a second whether a video is worth watching or not. In the very first shot of your video, people will be able to tell if it is worth their time. Making a solid impression with just the first scene is crucial to entice your audience to watch more.
For marketing videos, you cannot be careless with your shots and editing. While the content you make may deliver, the quality of your videos will always be more important. Some people will easily click away from low-quality shots and editing, regardless of the message it may hold.
If you are not exactly sure how to take your shots and edit your videos, you may consider working with a professional. Doing so will not only make it easier for you, but you will end up with a great marketing video.
2. Knowing Your Audience
So before you go ahead and film your marketing video, you need to think about your audience. Put yourself in your target market’s shoes and think that if you were to purchase a product or service, what would you like to know about it?
The purpose of the marketing video is to sell your product or service. Not everyone will have time to go through lengthy articles and product descriptions. You can advertise your product more creatively and conveniently for your audience through your marketing video. So, think about your target market and understand what kind of video marketing they want to watch.
3. Hold Their Attention
You finally caught their attention, and your video contains precisely what they want to know about your product or service. However, you still are not getting views or engagement on your video. The reason why people may not be excited about your video is that it is not interesting.
Try not to be boring when it comes to your marketing video. Be creative with how you present your business. Examples of creative marketing videos are Apple’s famous 107-second “Don’t Blink” video or Dollar Shave Club’s humorous, low-budget marketing video. Come up with unique ways to make your marketing video stand out from your competitors.
4. Publishing Your Video
While it may be tempting to publish your video immediately and on whatever social media platform, timing also comes into play. It is best to publish your video during a time when your target audience is most likely to be online.
You may also want to avoid posting your video on all social media platforms and limit it to YouTube and Facebook only. You can post short reels on Instagram and Twitter to try and focus the views on a few sites only. By concentrating the views, they are more likely to go viral on these sites.
Making a marketing video is not as easy as you may think. You will need to consider many aspects, and if you are a beginner, you may want to work with professionals. However, even if you hire experts, you will still need to understand the aforementioned factors. Make sure to come up with an exciting and unique video to catch your audience’s attention.
Need some help with video marketing in Northern Ontario? BuzzMasters is here for you. Our team of experts has been trained to sell brands uniquely, showcasing their stories for the world to see. Market your brand through videos by working with us at BuzzMasters.