Video marketing is a creative and effective way to attract new viewers and convert them into customers. According to a recent study by Oberlo, 85% of all American internet users consume video monthly. Another set of findings by Statista says 27.2% of respondents spend more than 10 hours per week streaming.
All of this data points to the fact that to stay on top, brands must establish a trustworthy online presence. No longer can we get away with good images and content alone. The world of digital marketing is moving at hyperspeed, with video paving the way for the future.
Most video marketers have experienced a high return on investment (ROI). According to Social Media Today, its staggering success rates have encouraged up to 90% of video marketers to continue using this approach moving forward.
Outside of short-form TikToks and Instagram Reels, there is so much that video can do. Real-time shopping, live streaming, time-lapses, tutorials, product demos, interactive 360-degree content, and webinars are just the tip of the iceberg.
Getting it right, however, isn’t easy. Poorly produced videos will cheapen your brand. To help you out, our video pros at BuzzMasters recommend creating some rhyme-and-reason to the videos that you create before going onto the execution part.
Yes, this means creating a strategy.
Keep reading to acquire the tools you need to create your own video marketing strategy today.
Where Should I Start When Creating a Video Marketing Strategy?
Your video marketing strategy should fit into the overarching digital marketing plan that has been established for your business. But if you’re stuck on where to start, these steps should help!
1. Establish Your Video Marketing Goals
The first step in any successful video marketing plan is to establish expectations around what you would like to achieve through video. Some common goals include: gaining a solid reputation through a large number of views, communicating effectively with your target market, and generating more click-throughs to the website. These goals often coincide with your overall digital marketing goals.
2. Identify Your Target Audience
Your existing digital marketing strategy should already include a deep dive into your target audience, reviewing a wide range of demographic and psychographic data. The more information that helps you dive into the mind of your ideal customer, the better. Some demographics and psychographics to keep in mind include:
- Household size and composition
- Marital status
- Education level
3. Compile All Your Video Marketing Requirements
What is the story that the world needs to know when it comes to your product or service? What makes you unique? How do you want to present yourself? What is your vision for the future? How do you want viewers to feel? These are all important questions that will get the ball rolling when compiling your creative requirements.
Start crafting the text and creating a storyboard. Once the storyboard has been created, you will have a better idea of the visual aspects needed to create a one-of-a-kind video.
4. Set Reasonable Timelines
Simply put, creating a content calendar to guide your videos will keep you organized. Trello and Monday.com are two project management options that allow you to do so. Here, you will have a well-structured system to keep track of upcoming, complete, published, and promoted videos. Your team members can easily offer their input here, too.
Leave adequate time for team feedback on copywriting and storyboarding before reaching out to the video team. Keep in mind; the entire process can take about 90 days on average, so plan ahead to ensure that your awesome video is released on time!
5. Maintain a Realistic Video Marketing Budget
While high-quality video isn’t cheap, you won’t see the same results in-house as you would from a reputable production service. However, if you have a smaller marketing budget right now, don’t stress. Many companies who are new to video recognize its importance and choose a hybrid approach. This allows them to remain more budget conscious, while seeking out experts for marketing and production purposes.
It’s worth the investment, either way. Many marketers note that video significantly contributes to increased lead generation.
6. Get Creative!
This part is simple and fun. It’s the time to say: ready, set, action! Watch your vision come to life. Be sure to share it in as many places as you can think of, and keep an eye on valuable feedback that can be used when you start the process all over again.
Tying it All Together
Creating rhyme and reason to video marketing through a well-executed strategy will encourage your team to plan ahead. When plans are put in place, your team will have more free time to keep an eye on major trends. From establishing goals all the way through to getting creative and posting on social media, the process is made a lot more fun when all your moving parts are planned out. And if you’re stuck on the execution part, BuzzMasters is here to help. Connect with us here for a free consultation today.
Have a great idea that you want to share with the world? Let us know what you think is the most important step in the planning process in the comments below.