By Thomas Brown | Curated
Jim Squires helped spearhead some of the first advertisements in Instagram feeds in 2013. Now, he’s helping marketers make the shift from feeds to Stories, the vertical-oriented photos and videos that appear at the top of the app that can only be viewed for 24 hours. Facebook is betting big on to …
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“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tony Chen, CEO at Channel …
Continue readingBy Thomas Brown | Curated
There’s never been a more difficult time to make a business work–no matter what size or sector. With Brexit looming, geopolitics constantly up in the air, and economies still recovering from the crash of a decade ago, leaders are wondering how on earth they can ensure their business succeeds. To …
Continue readingBy Thomas Brown | Curated
Incorporating customer service into your social media strategy is no longer optional. Exceptional customer service can be–and often is–a significant factor in determining which companies succeed and which companies fail. The more responsive, personable, and proactive your customer service is, the …
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Customer experience (CX) is being superseded by human experience (HX) and it is those companies who recognise this that will have an advantage. Or so …
Continue readingBy Thomas Brown | Curated
At the end of 2018, Google said mobile-first indexing — that is, using a website’s mobile version to index its pages — was being used for more than half the web pages in Google search results. Today, Google announced that mobile-first indexing will now be the default for all new web domains as of …
Continue readingBy Thomas Brown | Curated
What Google learned about remote work, perhaps not surprisingly, is that both formal and informal communication are the keys to successful remote …
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Adults in the U.S. will spend the same number of average minutes per day on Facebook and Snapchat this year as they did in 2018, but they will devote …
Continue readingBy Thomas Brown | Curated
Communicators report that owned media and social (shared) content are of increasing value in the modern media landscape. For many organizations, that …
Continue readingBy Thomas Brown | Curated
A content and social marketer’s work is never done. Because the online world is always changing, evolving, and AWAKE, it’s easy to get caught up in a …
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